e’re not directly worried about the competition

“We will remain focused on Rift through the rest of the year. We have at least two major content updates due by Christmas. We’ve also just instigated a global price drop and this will be backed up by a fresh new marketing campaign.”

But Rift isn’t Trion’s only focus. The publisher is raising awareness for its second title End of Nations, a title that merges real-time strategy gameplay with the community elements and scope of traditional MMOs.And, amidst the wave of titles that have dropped subscriptions, Trion is keen to position this as “the world’s first premium free-to-play title”.

It may surprise people to know that, despite only launching their first product this year, Trion Worlds has been around since 2006.Burns, like many of the company’s execs, explains that this is due to a heartfelt ‘it’s ready when it’s ready policy’. Rift established the firm’s technology and infrastructure, and now its team is building on that.

Zeschuk adds: “We can happily co-exist. We’re not directly worried about the competition."The question, of course, was the obvious one – the one about the comparing Star Wars: The Old Republic and World of Warcraft. Is it the rival game a genuine concern for them, or is it a red herring?